Tailgate for the Kids — RESULTS

Tailgate for the Kids event sets new all-time “scoring” record

3rd annual event uses football-themed game-day party to help abused & neglected kids

FAYETTEVILLE, AR (Oct. 13, 2012) — On the day of the Arkansas-Kentucky football game, one team has put a record number of “points” on the board. No, we’re not talking about the Razorbacks or the Wildcats. Northwest Arkansas Children’s Shelter’s Tailgate for the Kids team posted an all-time record today, scoring net proceeds of more than $137,000 to help abused and neglected children.

In its third year, this fun, gridiron-themed tailgate party for the whole family, which was held before the Razorbacks vs. Wildcats football game at the Tyson parking lot on Martin Luther King Boulevard in Fayetteville, eclipsed last year’s net proceeds ($90,000) by more than 52 percent.

The event also included a special appeal to fund the Children’s Shelter’s new Life-Skills & Mentoring Program. Tailgaters took out their checkbooks and credit cards and easily covered the program’s $5,000 startup costs, exceeding that goal by $7,000. The Life-Skills & Mentoring Program focuses on teen-age residents, particularly those who are close to the age when they have to begin making some decisions about the future and putting some plans in place to help them attain their goals and make a successful transition to “life after foster care.”

The Life-Skills & Mentoring Program will include:

  • Resource binders for teens – to be used as a reference for information the rest of us may take for granted, with sections on subjects such as personal safety, health, feminine hygiene, banking basics, acquiring insurance coverage (auto, health, renter/homeowner, life, etc.), educational options/financial aid, job-seeking, income taxes and assistance resources.
  • Personal journals – to record thoughts, feelings, questions, information received verbally, etc.
  • Mentor allowance funds – an allotted amount of money to be used by mentors to pay for individualized enrichment activities for the resident.
  • Resource books and workbooks – to be used with the resident to develop life skills and foster positive relationship-building, self-esteem, resilience, self-determination, etc.
  • Laptops and computer programs – to use individually with the teens (GED prep, job skills training, health education, life-skills training, etc.)
  • Cookbooks, dishes and cookware – to incorporate meal-planning/preparation as a life-skill activity.
  • Self-defense/martial arts training – to promote increased self-esteem, empowerment and emotional/physical health.

Northwest ArkansasChildren’s Shelter Annual Giving Manager Frankie Rankin and Executive Director Steve Schotta credited the record-setting performance to the Tailgate for the Kids Steering Committee’s efforts to secure increased sponsor participation.

“The formula for succeeding with this kind of an event is very much like the approach it takes to succeed on the football field – talented people who develop and execute a sound game-plan. It takes dedication and hard work, and the Tailgate Committee have scored, big-time!” said Schotta. “But their victory is even more meaningful when you realize that 100 percent of the net proceeds of this event go to help abused and neglected kids, who need some ‘wins’ in their lives. And it is our community – with people like our Tailgate Committee and our wonderful corporate sponsors – who help us to help them achieve those everyday victories.”

General Mills, which again signed on as a Presenting Sponsor, was joined this year by Crossmark at the top sponsorship level. The Clorox Company, which re-upped as a Founding Sponsor, was joined by Chobani Greek Yogurt. Other sponsors include ShurTech Brands (Platinum Sponsor); Hershey’s (Gold Sponsor); Post Foods, Kimberly-Clark Corporation, Diamond Foods, PepsiCo and AMP Sign & Banner (Silver Sponsors); Nickelodeon, Casey’s General Store, Bank of America, Mead Johnson Nutrition (Enfamil), Marathon Global, Smithfield Pork Group, Jack Link’s Beef Jerky, Northwest Arkansas Pediatric Dental Center and Unilever (Bronze Sponsors); Miller Coors, Cox Communications, Sony Computer Entertainment America, New Creature and E&J Gallo Winery (Product Sponsors); Kodak (Photo Sponsor); and KNWA-TV, Ce!ebrate Arkansas magazine, ClearChannel Radio (Magic 107.9) and 3W Magazine (Media Sponsors).

 

Here are a few of the event’s highlights:

  • Delicious barbecue again was supplied by some of the region’s best grillmasters from the famed HogTide Bar-B-Que competitive grilling team and Smithfield Pork Group.
  • A fabulous tailgate spread of side dishes and desserts.
  • Football-themed live-action and video games and activities for kids of all ages.
  • Blow-up activity stations for kids.
  • A traveling exhibit on the wonders of Duck Tape, provided by Platinum Sponsor ShurTech.
  • Appearances by former Arkansas Razorbacks football players Steve Conley, Spencer Brown and Hubert Loudermilk.
  • Abundant large-screen TVs, for watching the game or getting updates on other NCAA action.
  • Free-flowing game-day refreshments for adults and kids.

Chobani, one of our Founding Sponsors, put together a fun little video documenting their participation. Check it out here: http://youtu.be/Ar0KS4We5S0

Our 2012 Tailgate for the Kids Sponsors

Presenting Sponsors______________________________________$25,000

       

Founding Sponsors_______________________________________$20,000

     

Platinum Sponsor_______________________________________$15,000

Gold Sponsor__________________________________________$10,000

Silver Sponsors_________________________________________$5,000

                            

Bronze Sponsors________________________________________$2,000

                                                        

Product Sponsors_______________________________________________

                        

Photo Sponsor_______________________________________________

Media Sponsors_______________________________________________