FAYETTEVILLE, AR (Oct. 13, 2012) — On the day of the Arkansas-Kentucky football game, one team has put a record number of “points” on the board. No, we’re not talking about the Razorbacks or the Wildcats. Northwest Arkansas Children’s Shelter’s Tailgate for the Kids team posted an all-time record today, scoring net proceeds of more than $137,000 to help abused and neglected children.
In its third year, this fun, gridiron-themed tailgate party for the whole family, which was held before the Razorbacks vs. Wildcats football game at the Tyson parking lot on Martin Luther King Boulevard in Fayetteville, eclipsed last year’s net proceeds ($90,000) by more than 52 percent.
The event also included a special appeal to fund the Children’s Shelter’s new Life-Skills & Mentoring Program. Tailgaters took out their checkbooks and credit cards and easily covered the program’s $5,000 startup costs, exceeding that goal by $7,000. The Life-Skills & Mentoring Program focuses on teen-age residents, particularly those who are close to the age when they have to begin making some decisions about the future and putting some plans in place to help them attain their goals and make a successful transition to “life after foster care.”
The Life-Skills & Mentoring Program will include:
Northwest ArkansasChildren’s Shelter Annual Giving Manager Frankie Rankin and Executive Director Steve Schotta credited the record-setting performance to the Tailgate for the Kids Steering Committee’s efforts to secure increased sponsor participation.
“The formula for succeeding with this kind of an event is very much like the approach it takes to succeed on the football field – talented people who develop and execute a sound game-plan. It takes dedication and hard work, and the Tailgate Committee have scored, big-time!” said Schotta. “But their victory is even more meaningful when you realize that 100 percent of the net proceeds of this event go to help abused and neglected kids, who need some ‘wins’ in their lives. And it is our community – with people like our Tailgate Committee and our wonderful corporate sponsors – who help us to help them achieve those everyday victories.”
General Mills, which again signed on as a Presenting Sponsor, was joined this year by Crossmark at the top sponsorship level. The Clorox Company, which re-upped as a Founding Sponsor, was joined by Chobani Greek Yogurt. Other sponsors include ShurTech Brands (Platinum Sponsor); Hershey’s (Gold Sponsor); Post Foods, Kimberly-Clark Corporation, Diamond Foods, PepsiCo and AMP Sign & Banner (Silver Sponsors); Nickelodeon, Casey’s General Store, Bank of America, Mead Johnson Nutrition (Enfamil), Marathon Global, Smithfield Pork Group, Jack Link’s Beef Jerky, Northwest Arkansas Pediatric Dental Center and Unilever (Bronze Sponsors); Miller Coors, Cox Communications, Sony Computer Entertainment America, New Creature and E&J Gallo Winery (Product Sponsors); Kodak (Photo Sponsor); and KNWA-TV, Ce!ebrate Arkansas magazine, ClearChannel Radio (Magic 107.9) and 3W Magazine (Media Sponsors).
Here are a few of the event’s highlights:
Chobani, one of our Founding Sponsors, put together a fun little video documenting their participation. Check it out here: http://youtu.be/Ar0KS4We5S0